Carnival Fathoms Social Impact

MV Adonia Adonia was originally called the R8--Photo courtesy Carnival

A new cruise brand in the Carnival family called fathom aims to create a “social impact travel” experience.

Beginning in April, 2016, fathom will offer  seven-day voyages from PortMiami aboard the MV Adonia, a 710-passenger vessel redeployed from Carnival Corp’s P&O Cruises (UK).

The company’s first destination will be the Dominican Republic, a country known for its spectacular beauty but also a country where the average household income is approximately $6,000 a year and more than 2 million Dominicans do not have access to piped water. Depending on their passions and skills, travelers will have the opportunity to choose from a range of social impact activities and experiences both onboard and onshore.

“fathom will cater to a growing market of consumers who want to have a positive impact on people’s lives, and aren’t always sure where to begin,” said Arnold Donald, CEO of Carnival Corp. The line will be a stand-alone brand, the tenth in Carnival family.

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About Wallace Immen

Wallace Immen is Executive Editor of The Cruisington Times, the Best in Cruising, Travel, Food and Fun. He's sailed on all of the world's seas to ports in over 100 countries and travelled on every continent. Contact: Website | Twitter | More Posts

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